JetSetGo vs Peek Pro — A Side-by-Side for Tour and Multi-Modal Operators

This comparison is for tour and activity operators weighing a long-tenured tour-and-activity platform against a system built for operators whose scope reaches beyond a single product line.

Peek Pro is one of the more established names in tour and activity booking, with a strong position in the US market. The product is mature, the operator-facing tooling is well thought through, and the point-of-sale side of the platform has had real attention paid to it. For a tour or activity operator running a counter, a desk, or a retail front, Peek Pro is a credible choice that does its job seriously.

JetSetGo is built around a different starting point: operators tackling real-life messiness. Multi-modal packages combining transport, activity, and accommodation. Multi-product on one resource. Multi-night accommodated product with cabin inventory. Walk-up and advance booking on one shared pool. Per-sector pricing on multi-stop journeys. Channel rules at the inventory level. Multi-region tax, currency, and payment configuration. If your operation is a tour-and-activity business and that's the shape of the work, Peek Pro covers a lot of ground well. If your operation reaches into transport, multi-day, vehicle inventory, multi-region operation, or packaged product across product types — that's where JetSetGo earns its keep.

At-a-glance comparison

Where each fits best

Peek Pro fits well for

• Mid-market US tour and activity operators running guided experiences, attractions, lessons, rentals, and similar single-category products.
• Operators with a significant counter or desk sales mix — a kayak shop with a front desk, a snorkel operator with a retail front, an attraction with a ticket booth. The point-of-sale work the platform has done here is real and worth crediting.
• Operators who want integrated waivers and integrated payment processing as a one-stop arrangement, with billing and reporting flowing through the same platform.
• Single-category product mix without vehicles, multi-day cabin inventory, transport-plus-activity bundling, or multi-region tax complexity.
• Operators whose growth strategy fits inside the tours-and-activities OTA ecosystem and who value a mature, long-tenured product in that category.

JetSetGo fits well for

• Multi-modal operations — a transport leg plus an experience at the destination plus an overnight stay plus return transport, sold as one transaction with one confirmation and cross-leg availability. (See more on the multi-modal booking platform →)
• Multi-product on shared resources — one vessel running as a snorkel tour at 9am, a glass-bottom-boat at 12pm, and a sunset cruise at 5pm. Three products, one resource, capacity pooled.
• Multi-dimensional inventory — vessel and vehicle modelling that goes beyond a participant cap: deck and area structure, cabin categories with berth-count pricing, vehicle deck capacity dimensions (lane metres, tonnage, height, hazmat class, EV spaces, towed-trailer relationships) for operators who run transport alongside their tours.
• Multi-day operations with cabin inventory — overnight cruises, liveaboards, sleeper rail, multi-day expedition trips with cabin categories and itinerary-aware availability.
• Complex pricing, yield, and revenue management goals — per-channel pricing tiers, peak / off-peak versioning, dynamic surcharges above a capacity threshold, sector-based fares, consumption-based pricing across product types, all on the same operation.
• Walk-up at the trailhead, the gangway, the kiosk, or the wharf alongside advance booking — kiosk and website never out of sync, with the same inventory pool feeding both.
• Operators outside a single geographic market — multi-region currency, tax, and payment-provider configuration where billing complexity sits across borders rather than inside one country.
• Operators whose operation today is tour-and-activity but who are planning growth into transport, accommodation, or packaged product across product types.

The two profiles aren't mutually exclusive. Many operators start as a single-category tour business and grow into something multi-shaped over a few seasons — adding a transport leg, an overnight package, a second product on the same vessel. The question is whether that growth has happened yet, is happening now, or is on the horizon.

Capacity model in detail

Peek Pro's capacity model is built around a tour or activity as the unit, each with a participant cap, optional add-ons, and assignable resources. For a single-product operator the model is direct; a multi-product operator whose products are also single-category — three walking tours, four lesson types — scales by adding more products with their own caps.

JetSetGo treats the physical resource — the vessel, the vehicle, the venue — as the inventory parent, with one or more products drawing from it. A vessel might have a passenger deck with premium and standard seating, a vehicle deck with car spaces and lane metres for trucks, and an equipment locker with separately-tracked gear. A second resource might be a multi-day expedition cruiser with cabin categories priced per night and berth count. A third might be a touring vehicle with seat inventory plus boot-space limits for luggage. The booking flow allocates each piece independently and the manifest shows them in one view.

JetSetGo introduces only the levers your operation actually needs. Capabilities you don't use aren't part of your product configuration. The same platform handles a single-product snorkel operation and a multi-vessel transport network. As the operation grows, the configuration grows with it. (Deeper dive — tour operator software →)

Pricing engine

Both platforms cover seasonal pricing, promo codes, package discounts, and group pricing. The breadth of the pricing engine is where the platforms diverge.

JetSetGo's pricing is configurable per service, per route, per season, per channel, and per fare or vehicle type — flat, consumption-based, attribute-based, or any combination:

• Flat — fixed rate per fare type. Adult, child, family, concession.
• Consumption-based — priced by what's actually used. A car by lane metres on a long route. A truck by lane metres and tonnage together. A cabin by berth count. Freight by tonnage.
• Per-sector — multi-leg journeys priced per route sector boarded.
• Per-night — accommodated multi-day product priced per night, with itinerary-aware availability across the stay.
• Per-package — bundled experiences priced as a package, with revenue allocated to each component for reporting.
• Versioned price lists that switch automatically by date — peak, off-peak, school holidays, weekday vs weekend.
• Visual rules engine for everything that doesn't fit a flat tariff: early-bird discounts, weekend surcharges above a capacity threshold, loyalty discounts, resident-card concessions, trade-account rates, channel-specific tiers.

A single operation can run flat pricing on the passenger fare, consumption-based pricing on the vehicle deck, per-night pricing on a multi-day package, and dynamic peak / off-peak tiers across all of it — in one booking flow, with one price the customer sees. For a simple tour price card, none of this gets in the way. Peek Pro's pricing covers tier, season, package, group, and promo logic well within the tour-and-activity scope; if your pricing fits that scope, both platforms handle it.

Channel control and revenue management

Both platforms connect to OTAs. The architectural difference is what shapes the long-term revenue mix.

Peek Pro's channel manager covers the main tour-and-activity distribution stack — Viator, GetYourGuide, Expedia, TripAdvisor, and similar — and operators in that ecosystem rely on it for a meaningful share of bookings. That works well when the strategy is to get listed across the channels and let distribution do the work.

JetSetGo connects to whatever OTAs the operator's customers use and adds an operator-first channel-rule layer on top. Combined with the configurable pricing engine, this is a revenue-management layer. Operators set rules like:

• OTAs get a maximum of 40% of capacity on this departure; release 24 hours out if unsold.
• Reserve 20% of cabins for direct bookings; release them 24 hours out if unsold.
• Premium-tier inventory stays direct-only; OTAs sell the standard tier.
• Trade-account customers see corporate-rate inventory; the public sees the public rate.

Rules apply automatically across every channel — website, kiosk, agent portal, OTA connector, API — and no double-booking is structurally possible because every channel draws from the same pool. If the goal is "use OTAs as a marketing channel while keeping direct ahead, and shift the revenue mix toward direct over time," explicit channel rules combined with a configurable pricing engine give you a different lever.

Point of sale — at the counter, at the wharf

Point of sale is one of the dimensions where both platforms have done real work, and where the work is shaped differently.

Peek Pro's point-of-sale tooling is mature and worth crediting honestly. The counter / desk experience — booking a walk-in customer, taking payment, capturing a waiver, issuing tickets — is built around the way many tour and activity operators actually sell. Integrated waivers, integrated payments through Peek Payments, and a long-tenured product behind it all. For an attraction with a ticket booth, a kayak operator with a front desk, or an activity provider with a retail front, the counter-side work is one of the platform's strongest dimensions.

JetSetGo's point-of-sale work was built for a wider range of operating models — counter, gangway, kiosk, and field tablet on the same platform:

• QR ticket scanning at boarding with cryptographic validation and boarding-state tracking.
• Live manifest visible to guide, office, kiosk, and gangway at the same time. A walk-up sale appears on the guide's tablet the moment the card clears.
• Offline capability — kiosk and crew apps keep working when comms drop, with state reconciled when the connection returns.
• Concession recognition at the till — a verified resident, pensioner, or trade-account card pulls up the right tariff in real time.
• Vehicle ferry walk-ups — kiosk traffic at the wharf draws from the same vehicle deck inventory as the website and OTAs.
• Ticketed non-scheduled product — multi-trip tickets, season passes, ride packs, residents' commuter passes — with per-use validation tracking.

For an operator whose point-of-sale need is a tour counter with waivers and card payments, both platforms handle the core flow seriously and Peek Pro has done thoughtful work on that exact experience. For an operator with gangway sales on a vessel, vehicle ferry walk-ups at a wharf, ticketed pass product redeemable across visits, or a kiosk that needs to keep selling when the internet drops, the operational shape JetSetGo's point-of-sale work was built for is wider. (Why 67% of tour operators still use spreadsheets — and what it's really costing them →)

Multi-product and multi-modal handling

If you sell tours and activities today and have no plans to add another product shape, this section may not yet apply. If you're planning growth, diversification, or want to package complementary services into one bookable thing, here's why it matters.

JetSetGo packages combine legs into one booking, one confirmation, one payment. A transport leg plus a tour at the destination plus an overnight stay plus return transport sells as one transaction. The platform checks availability across every leg before confirming, allocates inventory in each underlying service, and treats the package as a relationship rather than three disconnected bookings. The legs are booked together, refunded together, and tracked separately for reporting and the rules specific to the combination.

Peek Pro supports add-ons and combos that work well for activity-side combinations — a tour plus equipment hire, two activities sold together, a package of guided experiences. For multi-modal operations that combine transport, accommodation, and activity as one customer experience with cross-leg dependency, the package model is shaped differently. (Why one-size-fits-all platforms fail tourism operators →)

Geographic and tax considerations

Peek Pro fits the US market cleanly — currency, tax handling, payment processing through Peek Payments, and the OTA distribution mix all line up for operators selling primarily into and from the US. JetSetGo is built for multi-region operation, with currency, tax, and payment provider configured per market. For a single-market operator the difference is invisible; for an operator with billing flowing across borders it's load-bearing.

Migration considerations

Switching booking platforms is real work. The honest things to weigh:

• Data export — customer records, booking history, waiver records, reporting data, financial records, photos and media. Confirm which fields you can take with you.
• Waiver records — if waivers are a legal-record requirement in your jurisdiction, plan how historical waivers travel.
• Payment processor change — switching off an integrated processor means re-establishing the merchant relationship; plan chargeback and dispute history retention separately.
• OTA reconnections — re-pairing Viator, GetYourGuide, Expedia, and similar takes time. Most operators run both platforms in parallel during the switch.
• Integration rebuild — accounting, CRM, marketing automation, custom API uses need to be scoped for the new platform.
• Training and configuration — two to four weeks part-time for a small operation, longer for a complex one. JetSetGo's onboarding is included.
• Contract terms — notice periods, export fees. Confirm before signing elsewhere.

Don't switch because of marketing copy. Switch because there's a specific capability gap that's costing you real money or real customers, and you've confirmed the new platform closes it. If your operation is tour-and-activity and Peek Pro is doing the job, the case for switching is weaker. If your operation has grown beyond that scope, the case for one platform across all of it is worth evaluating.

Frequently asked

Peek Pro has been doing tour-and-activity software for a long time. Why look at a newer platform? Tenure in a category is real value — the product is more polished in the areas it's spent time on, and Peek Pro's counter-side work and integrated payments are good examples. The reasons operators look at JetSetGo tend to be scope-driven: an operation that has grown beyond tour-and-activity-only, vehicle inventory in the mix, packaged product across product types, multi-day cabin inventory, or multi-region billing. If those describe your operation, the breadth is worth the look. If they don't, Peek Pro's depth in its category is a real proposition.

We're a tour operator with a retail front. Will JetSetGo's point-of-sale work for us? Yes. Counter sales with card payments, ticket issuance, customer database building, and on-the-day check-in are all core capabilities. The thing JetSetGo adds beyond the tour counter is gangway sales, kiosk traffic, vehicle ferry walk-ups, offline operation, concession recognition at the till, and ticketed pass product redeemable across visits — capabilities that matter when point-of-sale reaches beyond a single counter.

Does JetSetGo handle integrated waivers like Peek Pro? Waivers and declarations are captured through configurable booking-form steps with e-signature, attached to the booking record, and accessible from the manifest. Operators whose waiver process is a heavy compliance workflow with templating, version history, and signature audit specific to a jurisdiction should walk those requirements through in a demo.

We sell mostly through OTAs. Won't direct-channel rules cost us bookings? Channel rules are tools, not defaults. JetSetGo can run with OTAs at 100% of capacity if that's the strategy. The rules exist for operators who want to actively shift the channel mix toward direct over time without dropping the OTAs they rely on for acquisition.

Is JetSetGo only for ferry operators? No. The platform handles tour, activity, ferry, bus, cruise, dinner cruising, and multi-modal operations. Vehicle ferry comes up often because it's one of the harder cases the platform was designed for, and the same depth of inventory modelling applies to multi-product tours on shared vessels, multi-day liveaboards, and transport-plus-tourism packages. (Deeper detail on the ferry booking system →)

Does my data come with me if I switch? Yes. Customer database, booking history, and product catalogue come with you on switch-in. Exportable at any time, in full, no lockout.

See if it fits

If you're running a tour and activity operation with counter sales at the heart of how you sell, OTA distribution as your main acquisition channel, and a single-market focus, Peek Pro is a well-established platform that does that job seriously. If your operation reaches beyond that — multi-modal packages, vehicle inventory, multi-day cabin inventory, channel-mix control, walk-up alongside advance booking, multi-region operation, packaged product across product types — that's where JetSetGo earns its place. And if you're somewhere in between today but planning to grow, JetSetGo is the platform you grow with rather than the one you outgrow.

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See also: tour operator software (the broader capability picture) — multi-modal booking platform (when one operation includes transport plus accommodation plus activity) — ferry booking system (passenger and vehicle ferries on one platform) — why one-size-fits-all platforms fail tourism operators.